Saturday, April 10, 2021

                                  How We Sell Your Property    

The best possible price in the shortest amount of time. How does mersal realty achieve it? Learn more about our highly effective sales and marketing strategies by exploring the following topics.

 Marketing at work

Mersal realty applies innovation, organization and effort to integrated marketing programs that give our clients a competitive advantage in the marketplace. Our marketing programs include:  Interactive Marketing, Broker Relations, Database Marketing and Branding.

Interactive Marketing Every mersal realty listing has its own page on mersal, complete with detailed property information and a photo gallery. We also advertise your listing on leading real estate web sites including  In addition, mersal realty uses the Internet and e-mail to distribute regular-enouncements and monthly e-newsletters to an extensive network of brokers, clients and contacts.

Broker Relationships Mersal realty markets your property to real estate brokers via the Multiple Listing Service (MLS); broker open houses and caravans; direct mail and e-mail; special events and good old-fashioned networking.  We also work hard to maintain outstanding relationships with the Dallas-Fort-Worth area brokerage community - relationships that flourish on the basis of professional conduct, friendly service and responsiveness.  Because 90 percent of real estate transactions involve a broker, the importance of good broker relations cannot be understated. The cumulative effect of our efforts goes a long way toward getting your property shown and sold.

Database Marketing Database marketing is the engine that drives mersal realty' direct mail, e-mail and broker-relations activities. Our emphasis on database marketing means your property is promoted actively and aggressively at the agent and office levels.  We maintain an ever-expanding database of clients, prospects, brokers, developers, strategic partners, family and friends; and we cross-market through a variety of channels to reach the widest possible audience.

How we sell (Pricing your property)

Your property has many values: one to the tax assessor, one to your lender and yet another to you.  It also has different values to prospective buyers depending on their needs, desires and financial resources.  In the end, what determines the price of your property is the market.

Using his or her extensive knowledge of the Dallas-Fort Worth real estate market, your mersal realty agent performs a Comparative Market Analysis (CMA), which compares your property to similar properties in your neighborhood that are currently available or have recently sold.

The CMA is a roadmap to the correct listing price for your property the price that will create competition among a pool of qualified buyers, and attract a strong offer (or offers) within a relatively short period of time.

Some of the factors we take into account when performing a CMA are:

Physical features


    Usable square footage and lot dimensions

    Condition of property inside and out

Market Conditions

    Buyer demand

    Prices of recently sold properties

    Interest rates and availability of financing

    Condition of the economy

    Seasonal demand


    Similar properties available for sale

    Their price, location and condition

For a detailed assessment of your home's value, contact an mersal realty agent.

How we sell (negotiating offers)

So much is at stake when selling your home.  Knowing this, your mersal realty agent will conduct negotiations with the highest standards of professionalism, loyally representing your interests.  Mersal realty believes the following principles should guide each negotiation:

Confidentiality: Confidentiality is vital to the integrity of the deal and to our reputation as professionals.

Responsiveness: Time is of the essence in a real estate transaction.  We will expedite the presentation of offers and counteroffers, and quickly act on any opportunity.

Resourcefulness: Real estate transactions are multi-faceted.  We examine all sides of a deal to find strategies or solutions that help you accomplish your goals.

Communication: Your mersal realty agent will involve you in all aspects of the negotiation and communicate your options clearly and candidly.

Strength: We do everything we can to ensure that our clients negotiate from a position of strength.  Our goal is to achieve an outcome that meets or exceeds your expectations. 

How we sell (contract to closing)

During the period from contract to closing, mersal realty' follow-through, organization and attention to detail ensure that deadlines are met, documents are distributed, and every item is in place to complete the sale.

Our agents and sales support staff will:

    Distribute contracts to all relevant parties

    Recommend and schedule a home inspector, if requested

    Coordinate a home inspection

    Complete required disclosure forms

    Collect important documents such as the tax bill and condominium declaration

    Update you when contingencies have been satisfied

    Recommend service providers for moving, home-improvement and repairs

    Coordinate your closing

    Review settlement figures for accuracy

Your mersal realty agent can also assist you with additional real estate needs. 

How we sell (preparing your home for sale)

In today's ultra-competitive real estate market, prospective buyers give at least as much consideration to what is wrong with a home as they give to what is right.  Mersal Realty helps you see your home from a buyer's perspective, suggesting ways to enhance your property for showings.  Here is a checklist of things to do when preparing your home for sale:

Hire a home inspector: Hiring a licensed home inspector before putting your home on the market allows you to address potential problems before buyers can make them an issue.

Maintain your home's exterior: If you live in a single-family home or town home, maintain your lawn or landscaping.  In a condominium, pay attention to the area in front of your doorway.  Keep it neat and inform the superintendent of any problems, such as burned out lights.  Make balconies or decks inviting.

De-clutter: It's one of the most important steps to preparing your home for sale, and the one that every seller dreads.  Nevertheless, go through your home room by room and ask yourself what you can throw away and what you can put into storage. Then, do it again.

Clean your closets: Today, closet space can be a deal maker or breaker. Once again, go through closets and pantries and throw away, give away or put away anything you don't need for the next few weeks.

Paint: A fresh coat of paint is the least expensive, most effective way to enhance the appearance of your home. Use neutral colors.

Set the stage: "Staging" is the art of arranging your furniture and accessories to optimize the presentation of your home.  Your Mersal realty agent can help you stage your home or recommend a professional stager.

Brighten your home: Light gives the impression of space, so it is important for every room in your home to have ample light any time of day.  Prior to showings, wash windows, raise blinds and turn on lights. Add floor or table lamps to brighten dark rooms or corners.

Spruce up kitchens and baths: Organize drawers and cabinets, clear off counters, clean refrigerators and ovens (yes, people actually open them), and make sure these very important rooms look their best at all times.

Clean carpets and upholstery: Have carpets and upholstery professionally cleaned, especially if stains are visible or you have a pet.

Disclose everything: Withholding information about known defects can cause much bigger headaches than the problems themselves. If you have questions about property disclosures, ask your agent.

How we Sell (Finding your next home)

In addition to selling your existing home, mersal realty also excels at helping you find and buy a new home. And you can start your search right here on the web. Our mersal realty alert agent property searches the MLS for properties that match your criteria and sends you e-mail updates every day.  Finding new listings couldn't be any easier.

Homebuyers also benefit from our excellent standing within the local brokerage community and our position as Dallas Fort-Worth's leading marketer of new-construction.

It all comes together in a home buying experience that's sophisticated and rewarding.  For more information contact an mersal realty agent.




Mersal Realty
101 E. Park Blvd. Ste. 600
Plano, TX 75074
Ph: 214-731-3163

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